Posted on January 31, 2010.
Oh Baby: Revolution Baby Food Global market for baby food
The baby food market has increased steadily, but has experienced phenomenal growth since 2003. In 2005, the food market in the world baby was worth 21 billion dollars (U.S.), up 9.5 billion dollars in 2003. The accounts in North America for 25% of the market, Europe 27%, and Asia-Pacific accounts 25% of the value of the global market (1).
U.S. market for baby food
The nature of the market for baby food in the United States has changed in recent years. Historically, few major players have dominated the market, but few companies have been created to target specific niches alternatives more fresh and organic.
Due to the increasing number of competitors and the use of baby food product cycle is relatively short, manufacturers are creating new customer segments such as cooking toddlers. "Industry analysts estimate that food for babies / toddlers and beverages that are able to capitalize on the convenience and top quality ingredients and will offer good results, that parents often want to buy want the best for their child and are willing to pay a high prices for products specially formulated to provide complete nutrition and a healthy balance. (2)
Drivers of market growth
There are several factors behind the growing market for baby foods. They are: family planning methods, financial planning before the birth of a child, late pregnancy options exercised by women, increasing the number of working women, and increased willingness of consumers to pay for premium quality, organic products (3).
Parents, especially mothers, feel that "organic" and "all natural" labels are "very important" to make decisions for their baby food. (4) It is common for baby foods, beverages are the first types of organic products being introduced in a household (5).
Although there are a number of pot organic baby food brands, such as parents of the Earth today and greatest crop available in stores that have pledged to give their children better choices healthier know that commercial organic baby food are not fresh and, have a longer lifespan, they are cooked to temperatures that destroy many vitamins and nutrients.
Because the food of good quality organic baby is not available in stores many parents choose to home food for babies. Meanwhile, dozens of sites home baby food have been published.
New trend: The frozen organic baby food
In response to short aisles of baby food in jars, a new alternative for local manufacture of frozen organic baby - is beginning to emerge in the cities of trend leaders such as New York, Los Angeles and San Francisco. Each of these companies has made a significant step forward.
For the market introduction of these companies has a number of challenges. To sell products in grocery stores, they must pay the distributors and store placement fees. To maintain profitability, they must reduce production costs by using co-packers to make their food. Co-packers require large minimum monthly production costs of cold storage, and baby food companies lose control over the manufacture of their products. And companies must make huge investments in advertising so that customers know to look for them in the frozen food section of their local grocery store.
Customer Problem
All parents want what is best for their babies. U.S. spending on babies is an industry of 28 billion dollars. The families spend more than $ 11,000 during the first year of life of a baby products baby alone. (6) This determination goes beyond the cute clothes and fun toys and reaches into the kitchen and feed baby's first steps.
Numerous studies have shown that dietary habits and food preferences.
