Posted on February 18, 2010.
How to Start your own business baby food business from Part # 7: Marketing & Promotion Marketing is essential to the success of your business baby food. Some of the highlights of various marketing programs that we used during the initial launch of germs Baby Food Inc. back in early 2006.
PR Campaign
- Vehicle: news releases by email, hand-delivery of media kits, phone calls to key targets.
- Press kit: Cool box, announces the birth, the press release, profiles, menus, etc.
- Goal: Awareness; Features
- Target: Local newspapers (specialty food columnists, publishers of business), local TV, local radio.
Doctor Direct Mail Campaign
- Vehicle: Direct mail
- Letter Booklet, prescription pad w / info sprouts for patients
- Goal: Awareness; Get docs to refer their patients to germs
- Target: Pediatricians and naturopathic
Midwife / Doula Awareness Campaign
- Vehicle: E-mail
- Goal: Awareness; Get midwives and doulas to refer patients to germs
- Target: midwives and doulas area.
Campaign Network Mom
- Vehicle: E-mail
- Objective: awareness, drive people to our site; New orders
- Target: Mom lists Region / online communities on Yahoo Groups.
Together Baby Diaper Service
- Vehicle: Flyer inserted in packages of layers of service delivery
- Goal: Awareness; New orders
- Offer: 20% discount on initial order
- Target: Select the zip codes and 500 + people
Poster Campaign Flyer /
- Vehicle: flyers, posters, tear sheets, etc.
- Goal: Awareness; New orders
- Offer: 20% discount on initial order
- Target: Parks, playgrounds, community centers, birthing centers, toy stores, libraries, places of visits and mom.
Summer Festival campaign
- Vehicle: Flyers & print gives baby spoon-a-way
- Goal: Awareness; New orders
- Offer: 20% discount on initial order
- Target: people with babies who attend these events summer target, street festivals, etc.
Advertising Campaign Launch
- Vehicle: Space Baby / Mom / parenting magazines
- Quarter page ad
- Goal: Awareness; New orders
- Offer: 20% discount on initial order
Make your own baby food classes
- Vehicle: Courses offered at the local grocery store, Mom in groups, etc.
- Purpose: Community Awareness
- Offer: n / a
September - Timetable: from
Subscriber Campaign Website
- Vehicle: our own website
- Goal: Capture email addresses and categories of interest people who visit our Web site so that we can market them in the future.
- Offer: Subscribe to the newsletter, promotions, reminders, gifts, refer a friend before a page, etc.
Web Advertising Directory
- Vehicle: Google Adwords, Yellowpages.com, Superpages.com, etc.
- Purpose: people drive on our site
- Offer: n / a
- Calendar: September
Countryside Farmer's Market
- Vehicle: farmer market area
- Goal: Awareness; small unit sales during the period of pre-launch
Special Offers / Promotions
Baby Shower Gift Set
- Description: Special gift created for those who want to make the cabbage as a shower gift.
- Package: gift basket containing a spoon logo, logo-Sippy cup, shirt logos, food containers, simulation, and a gift certificate for X weeks of service.
- Price: $ 20 + service charges
Party Pooper
- Description: In the holiday home sales (Tupperware ALA)
- Details:
kit part oHostess orders containing one ounce samples of all products' one per person.
oHostess takes command
oHostess receives free food, discounted services, etc. for subscriptions.
