Gourmet Food Hampers

I try to create an online company that sells Australian wines and other gourmet food hampers in the UK and I'm looking to see what would intice people to buy from a website?

Suggestions?

a layout very professional - no broken links - to suggest that the site may be doubtful. You want customers to feel safe to shop with you - as such, you will need to have a payment process very reliable. may be preferable to use a good third party supplier such as PayPal, which has great brand recognition support it =)

reputation.

GET DISCOUNTS people come to your site.
TEL, gift cards, two ONES, special offers and ESC.
LINE AND I have a business doing quite well
"Advertising is the key word in business

Discount web exclusive (if you have a business of brick and mortar as well).

Free Shipping About $$.$$

free offers usually make people want to buy more often.

Your reputation comes from quality, so if your product is great people will buy.