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| MarketplaceInfant Baby FoodPosted on February 5, 2010. How to Start Your Own Baby Food Business Part # 4: Understand your market Understanding your market is essential. As soon as possible before starting your business, I encourage you to investigate the moms in your area to learn more about their values, buying habits and rituals of infant feeding. An easy way to do this is to use an online survey tool (there are dozens out there) to create your inquiry. Then send an email to all the moms you know, after a notice on a bulletin board local mom, or send an email to an online Yahoo! Community groups is for parents.
Not only will this help you know your target market, but it will give you valuable information you can use when reviewing your company with the local media.
Here are some questions and answer options that we used for the first germs of baby food survey years.
How old is your baby?
Which of the following best describes you? mother who stays at home working mom
If you are a mom of work, which of the following best describes your support for child care? N / A Home Child Care / Nanny nursery family member
Are you concerned about food allergies? Yes No
Your baby has food allergies? Yes No
Feeding your baby
Did you breastfeed your baby? Yes No
How long did / will you breastfeed your baby? 0-3 months 4-6 months 7-9 months 10-12 months 13-18 months 19-24 months 2 years +
How old was your baby when you started feeding him solid foods? 3 months 4 months 5 months 6 months 7 months 8 months 9 months 10 months 11 months 12 months Retired
Why did you start your baby on solids? The advice of a doctor Book Tips Advise website web forum / Tips for family member Advice from another mother Baby seemed ready Other
Which of the following statements is most often the source of food and childcare information? doctor book Forum Website / family member other moms
Have your doctor give you enough information to help you have confidence in making decisions for your baby feeding? Yes No
What is the most frustrating thing to introduce new foods to your baby?
WHAT feed your baby
What best describes the food you usually give your baby? homemade baby food Traditional store-bought food for baby (in jar) Organic food store-bought baby (in jar) Organic food store-bought baby (frozen) pureed table Baby Food Catering (such as jets)
Do you regularly give your baby formula? Yes No Never
Of the following brands baby food do you most often (please tick all the boxes). N / A 'I do not give my baby food business Gerber Baby Food Heinz Baby Food Beech Nut Baby Food Earth's Best Gerber Organic Organic Baby Homemade Baby Bohemian Baby Happy Baby TotPots Mom made Edible organic Evie Plum Organics Healthy Times Bright Beginnings
If you do not make your own baby food, please give us the reasons. (Check all that apply) N / A "I make my own baby food. I think the store bought food is as good as what I could do at home. I want to make my own baby food, but I do not have time.
If you are doing.
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