Posted on March 1, 2010.
How to Start Your Own Baby Food Business Part # 4: Understand your market Understanding your market is essential. As soon as possible before starting your business, I encourage you to investigate the mothers of your region to learn more about their values, their purchasing habits and rituals of infant feeding. An easy way to do this is to use an online survey tool (there are dozens out there) to create your inquiry. Then send an email to all the moms you know, after a notice on a bulletin board local mom, or send an email to an online Yahoo! Community groups is for parents.
Not only will this help you know your target market, but it will give you valuable information you can use when reviewing your company with the local media.
Here are some questions and answer options that we used for the first germs of baby food survey years.
How old is your baby?
Which of the following best describes you?
mother who stays at home
working mom
If you are a mom of work, which of the following best describes your support for child care?
N / A
Home Child Care / Nanny
nursery
family member
Are you concerned about food allergies?
Yes
No
Your baby has food allergies?
Yes
No
Feeding your baby
Did you breastfeed your baby?
Yes
No
How long did / will you breastfeed your baby?
0-3 months
4-6 months
7-9 months
10-12 months
13-18 months
19-24 months
2 years +
How old was your baby when you started feeding him solid foods?
3 months
4 months
5 months
6 months
7 months
8 months
9 months
10 months
11 months
12 months
Retired
Why did you start your baby on solids?
The advice of a doctor
Book Tips
Advise website web forum /
Tips for family member
Advice from another mother
Baby seemed ready
Other
Which of the following statements is most often the source of food and childcare information?
doctor
book
Forum Website /
family member
other moms
Have your doctor give you enough information to help you have confidence in making decisions for your baby feeding?
Yes
No
What is the most frustrating thing to introduce new foods to your baby?
WHAT feed your baby
What best describes the food you usually give your baby?
homemade baby food
Traditional store-bought food for baby (in jar)
Organic food store-bought baby (in jar)
Organic food store-bought baby (frozen)
pureed table
Baby Food Catering (such as jets)
Do you regularly give your baby formula?
Yes
No
Never
Of the following brands baby food do you most often (please tick all the boxes).
N / A 'I do not give my baby food business
Gerber Baby Food
Heinz Baby Food
Beech Nut Baby Food
Earth's Best
Gerber Organic
Organic Baby
Homemade Baby
Bohemian Baby
Happy Baby
TotPots
Mom made
Edible organic Evie
Plum Organics
Healthy Times
Bright Beginnings
If you do not make your own baby food, please give us the reasons. (Check all that apply)
N / A "I make my own baby food.
I think the store bought food is as good as what I could do at home.
I want to make my own baby food, but I do not have time.
If you are doing.
